High Key Agency
George Brown College
High Key Agency
In the fall of 2025, I joined High Key Agency as a Social Media Manager Assistant, managing a diverse roster of clients including Nola McDonald, Aura Reality, The Covery - Orem, and Valor Wellness. To build these brands from the ground up, I focused on a high-performance workflow:- Strategic Research: Identified proven viral video formats through weekly trend breakdowns and Skool deep dives.
- Content Creation: Wrote scripts for viral-forward content and collaborated with editors, providing feedback to refine the final assets.
- Channel Management: Distributed content across multiple platforms using Hootsuite and Sprout Social.
- Data Reporting: Documented and reported performance metrics to clients, showcasing growth and scaling success.
Below are the 1st and 2nd videos ever posted to Nola McDonald’s TikTok channel which gained millions of views and established a massive digital footprint from day one;
2.7M views | TikTok Link to post
1.5M views | TikTok Link to post
Our strategy focused on a comprehensive omnichannel presence, with a primary emphasis on the major short-form social media platforms.
TikTok Account Growth:
IG, YT, Facebook:
Instagram
YouTube
Facebook
Below is the multi-phase strategy used to isolate the most viral formats for each client. By testing varied hooks and pacing, I refined experimental concepts into high-performance formulas tailored to each brand.
Same Client, Different Video Format A/B
3.9M views | TikTok Link to post
309k views | Facebook Link to post
Same Video Format, Different Editing Style A/B
1M views | Facebook Link to post
1.2M views | Facebook Link to post
Same Topic, Different Video Format A/B
2.8M views | TikTok Link to post
4.9M views | TikTok Link to post
Below are select graphic assets where I oversaw the production and collaborated with editors.
1st draft
Final Post
Carousel Post
AI Gen
Below are select AI-generated videos where I oversaw the production process, acting as the strategic bridge between client feedback and the editing team.
Device Showcase (with music)
Device Showcase (combined with UI videos)
Device Showcase (AI Draft)
George Brown College
From August 2023 to July 2024, I served as a Student Social Media Ambassador at George Brown College. Working within a collaborative team of creators, I navigated the full production lifecycle; from initial ideation and team alignment to high-energy shoots and final post-production.Using Adobe Creative Suite and CapCut, I focused on creating relatable, student-centric content that translated the campus experience into engaging social narratives.
Below is a process breakdown showcasing the transformation from raw footage to the final edit. I handled the entire lifecycle of this project -> from initial scripting and filming to the final post-production, to ensure a seamless, high-impact result.
After (Final Result)
Before (Raw File)
Below are video assets I produced for George Brown College’s official accounts.
Programs Wardrobe | Instagram Link to post
Ofc we.... (Collab) | Instagram Link to post
POV; (Bell_Let's Talk) | Instagram Link to post
Below are videos I produced for the George Brown Huskies athletics team.
Huskies (Interview) | Instagram Link to post
Huskies (Highlights) | Instagram Link to post
360 | Innovision Booth
Innovision Booth and 360 are two sister companies under the same ownership, specializing in interactive entertainment tools for live events, primarily serving a B2B clientele across Canada.
Their core need was event coverage: capturing their activations in high quality so the footage could live beyond the event itself, on social, on screens, on their website.Here's what I delivered for them:
- Longform content to document events end-to-end and tell the full story of what Innovision brings to a venue.
- Shortform content built for Instagram, punchy, scroll-stopping, and platform-native.
- Raw footage and photos handed off directly so their team could pull assets freely for Stories, posts, and anything else they needed in the moment.
- TV reels designed to loop on their physical booth during live events, an ongoing teaser that sells the product while the product is literally in the room.Today, Innovision Booth has grown to 200+ returning clients across Canada and built an Instagram following of 600+.
My content became the foundation of their website, their social presence, and the way they showcase what they do to new clients walking up to their booth.
It started with a test event, a low-pressure way to see if my style was the right fit. The content performed well on Instagram and matched the quality they needed for their brand. That was enough. From there, the work kept coming.
1st piece I did - OMLTA Confrence - Toronto | Instagram Link to post
9k views and counting for an account with a few followers| Instagram Link to post
360 device experience showcase | Instagram Link to post
Long form -> Short form
Dinner en Blanc
Long form (For website) | Link to the webpage
Short form (For IG) | Link to post
Interviews + Teasing + Promotion (Then next section - views)
Programs Wardrobe | Instagram Link to post
Ofc we.... | Instagram Link to post
POV; (Bell_Let's Talk) | Instagram Link to post
Event recaps + Edits (we tested and saw ppl love)
Huskies (Interview) | Instagram Link to post
Huskies (Highlights) | Instagram Link to post
Used the footage in other posts as you can see (as well as my edit)
Interviews (Testimonials)
Programs Wardrobe | Instagram Link to post
Ofc we.... | Instagram Link to post
POV; (Bell_Let's Talk) | Instagram Link to post
Interviews
Huskies (Interview) | Instagram Link to post
Huskies (Highlights) | Instagram Link to post
Trendy POV + Use of footage
Edits
Programs Wardrobe | Instagram Link to post
Ofc we.... | Instagram Link to post
POV; (Bell_Let's Talk) | Instagram Link to post
MORE......
Programs Wardrobe | Instagram Link to post
Ofc we.... | Instagram Link to post
POV; (Bell_Let's Talk) | Instagram Link to post
Events Media Production
Ideating, Filming, Editing + Working together with other creators as a team.Tools; Adobe Creative Suite, CapCutIdeation -> Sharing with team / Confirmation -> Shooting -> Editing
Erudite School
About Me
Hi there!
I’m Arlo, a Toronto-based Content Creator and Strategist dedicated to helping brands stand out with scroll-stopping videos. I’ve been crafting visual narratives that spark emotion, bridging the gap between bold creative vision and data-driven strategy.My background spans from serving as a Student Social Media Ambassador at George Brown College to directing high-impact content at HighKey Agency, where I helped optimize videos to reach up to 4M views. Whether I’m utilizing drones for cinematic event coverage or leveraging AI to enhance the creative process, I provide end-to-end solutions, from initial concept to final color grade and editing.I’m always open to new freelance projects, full-time roles, or just chatting about the latest platform trends.Let’s connect!
My Reel
